Digital Marketing Tips For New Psychiatry Practices

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As social media continues to take over digital marketing, people often choose their doctor by searching online and checking out social media pages. In fact, over 90 million people search for health-related topics online, and over half of millennials use the internet to select a doctor. With this information, it’s no surprise that new psychiatry practices need a strong digital marketingcampaign to gain new clients and keep their business running.

Target Audience

The first step to any kind of marketing is to know your audience inside and out. Before you even start a marketing strategy, you must take the time to get to know your target audience. Without that knowledge, you won’t know the type of clients you’re trying to reach. Ask yourself questions, such as the type of patients you’re seeking for your practice, their typical demographic, and what you offer that other psychiatrists don’t. Knowing your target audience is essential for creating a strong marketing campaign, as it allows you to focus your content on the group.

Provide As Much Information As Possible

When searching for practices on Google, people want to learn as much about a practice in as little time as possible. If you don’t provide enough information on the front page of your website, potential clients will likely skip over your page and move on to the next. Make sure you provide your hours, phone number, services offered, location, as much payment information as you’re comfortable providing, and qualifications of the staff. Give your potential clients the most essential information first to draw them in, then include secondary information and blogs on other pages of the website for clients to explore.

Blogging

Speaking of blogs, maintaining a blog is a great way to draw more attention to your practice and your website. Blogging allows you to communicate freely with clients and express your personal opinions and thoughts. This is a great way to let potential clients feel as though they get to know you better and allows you to stand out amongst the other psychiatrists online. Also, it’s great for driving traffic to your site with keywords and SEO, and in turn will bring new clients to your office!

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